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THE ON-CALL BLOG
Actionable insights, strategic perspectives, and expert guidance for tech leaders navigating the evolving marketing landscape. No fluff, just proven strategies that drive growth.
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Startup Fundraising Fundamentals for 2026: A Capital Options Primer for Founders
Every founder shares one goal: turn a vision into value. Value for yourself, your team, your investors, and honestly, for the customers whose problems you're solving. But here's the thing most people don't tell you when you're starting out: the way you raise money matters just as much as how much you raise. This guide breaks down the fundraising methods available to U.S.-based startups, from the basics you probably know to the advanced strategies you may not.
Thomas Gaydos
7 min read


Unlocking Growth: Leveraging the Power of a Fractional CMO
The Executive Hub Podcast with guest Thomas Gaydos of On-Call CMO sharing insights on how to find, hire, and utilize a Fractional CMO.
Thomas Gaydos
2 min read


Crafting the Perfect SaaS Startup Investor Pitch Deck
How to create a SaaS startup investor pitch deck progression that tells a compelling story worthy of investor attention.
Thomas Gaydos
5 min read


AI Buzzword Fatigue: Why SaaS Marketing Needs to Focus
AI buzzwords are everywhere in SaaS marketing, but customers care about outcomes—here's how to shift your messaging from 'AI-powered' hype.
Thomas Gaydos
4 min read


What DeepSeek - The New Price-Smashing AI Model - Means for Marketers
Chinese AI startup DeepSeek delivers GPT-4 level performance at 1/20th the cost, sending shockwaves through the tech industry...
Thomas Gaydos
4 min read


Why the AI Search Era Demands a Robust Content Strategy
The emergence of the AI search era means a robust content strategy is more vital than ever. Discover why depth, authority, and digital matte
Thomas Gaydos
4 min read
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