About On-Call CMO
On-Call CMO empowers startups and emerging companies with flexible, high-impact marketing leadership through Fractional CMO engagements, SaaS platform expertise, and targeted agency services. We help technology companies accelerate growth and achieve breakthrough results without the overhead of a full-time marketing department.
The Story
The journey to On-Call CMO began with our founder Thomas Gaydos in the trenches of high-growth technology companies. As a founding marketer at Evolve IP, where he scaled from zero to $100 million in just six years, and later as CMO at McFadyen Digital, where he achieved consecutive Inc. 5000 honors, Tom witnessed firsthand how strategic marketing leadership can transform ambitious companies into market leaders.
He also saw a gap in the market: growing companies that needed sophisticated marketing leadership but weren't ready for a full-time marketing executive role. This insight led to the creation of On-Call CMO, providing fractional executive marketing leadership specifically designed for technology startups and emerging businesses.
Our Approach
What truly sets On-Call CMO apart is the combination of strategic vision and hands-on execution experience. We understand the unique challenges technology companies face because we've lived them ourselves.
Whether it's launching new products, building trust with enterprise customers, or scaling growth through digital channels, we've been there. Our experience includes:
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Driving over $140M in revenue through strategic content programs
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Building sustainable pipeline engines fed by multi-channel content efforts and dynamic campaigns
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Leading marketing technology transformations
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Building and managing high-performing marketing teams
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Implementing and optimizing full-stack marketing operations
Leadership
Thomas Gaydos, Founder & Principal Fractional CMO is a creative marketer and relationship builder, combining traditional marketing wisdom with cutting-edge digital techniques and AI-powered tools to drive measurable results. His experience spans crucial areas including:
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Marketing & Brand Strategy
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Digital Marketing & Content Strategy
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Foundational & Early Stage Marketing
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Account Based Marketing
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Demand Generation
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Marketing Technology & Operations
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SaaS, Marketplace, Ecommerce, Circular Platforms
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AI Marketing Strategy Expert
Our Commitment
We believe in transparent, results-driven partnerships. When you work with On-Call CMO, you're not just getting a consultant – you're getting a dedicated marketing leader who's invested in your success. We pride ourselves on being both strategic advisors and practical problem-solvers, helping you navigate the complexities of modern marketing while driving tangible business outcomes.
Let's Build Something Together
Whether you're looking to scale your startup, launch a new product, or transform your marketing operations, we're here to help. Our flexible engagement models ensure you get the level of support you need, when you need it. So let’s get started by scheduling a meeting right now!
How We Work Together
Fractional CMO Retainer
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Terms: 12, 6, 3, or 1 month
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Level: 80, 53, 40, 20 hours
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Define success criteria
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Build and execute strategy
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Meet regularly
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Measure and adjust
Ad-Hoc Projects
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Custom scoped projects
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20 hour minimum length
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Agree upon scope & timeline
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Full project execution
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Strategy, content, branding, campaigns, trade show, sales ops, marketing ops, AI ops
Accelerator Workshops
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2 week total time
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Two four-hour workshops
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90 minute readout
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Deliverable is an actionable
6-month plan -
2 one-hour consulting sessions for follow-up
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Workshops available:
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Digital Marketing Strategy
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Content Strategy
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AI in Marketing Strategy