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Original research, the report, paid media, website project and brand consulting

Logicbroker

Logicbroker repositioned its brand around agentic commerce. We led the website project and consulted on the brand evolution’s direction and messaging with Logicbroker’s team, and the new site debuted at NRF 2026. While it was being built, we were running a survey of 600 enterprise commerce leaders with Midsail Research and tabulating the results, which became a 25-page report and a paid campaign.

Client
Logicbroker, the multi-vendor commerce and dropship platform for retailers, brands and suppliers
What we did
Survey research and report with Midsail Research, display campaign, website project lead, brand evolution consulting on direction and messaging, search and LLM discoverability audits
When
2025 to 2026
Live
logicbroker.com
600enterprise ecommerce decision makers surveyed
25page report, conducted with Midsail Research
12research areas, fielded in November and December 2025
7display creatives across six ad formats
The research

The State of Agentic Commerce Adoption

Logicbroker wanted the market to see agentic commerce through real numbers, so we went and got them with Midsail Research.

The study reached enterprise ecommerce decision makers at companies with $11 million to more than $1 billion in annual ecommerce revenue. Midsail Research and On-Call CMO conducted it in November and December 2025, and we turned twelve research areas into a 25-page report built to be quoted in boardrooms, pitches and press.

Logicbroker launched the report on March 12, 2026. eMarketer charted the findings and credited the research to Midsail Research and On-Call CMO. A display set of seven creatives in six formats, from leaderboard and social feed to half page and paired skyscrapers, took the same numbers into paid media.

Cover of The State of Agentic Commerce Adoption, analysis from a 2026 survey of over 600 enterprise eCommerce leaders
Report page titled Findings That Matter, a grid of headline statistics such as 95.5 percent and 90.7 percent
Report page showing a capability maturity pyramid from foundational entry points to advanced orchestration
Report page on the order network imperative with a donut chart showing 67.2 percent
Report page on investment levels with a stacked pyramid of planned agentic commerce spend
Report page with a large 90.7 percent statistic: expect AI agents to influence at least 20 percent of online orders by 2027
Report page comparing B2B, retail and hybrid organization approaches to AI, with a pie chart
What 600 leaders told us

Nearly all of them already run AI in commerce.

95.5%have deployed at least one AI-powered commerce capability
90.7%expect AI agents to influence at least 20% of online orders by 2027
47.3%expect to invest $1 million or more in the next 12 months
73.2%expect a return on that investment within 24 months

Source: Logicbroker and Midsail Research, The State of Agentic Commerce Adoption, 2026. 600 enterprise ecommerce decision makers.

The website and the brand

From dropship platform to agentic commerce orchestration

In August 2025 the homepage still introduced Logicbroker as The Most Flexible Dropship & Marketplace Platform. By September it led with The Agentic Commerce Orchestration Engine, and the redesigned site debuted at NRF 2026 in January. On-Call CMO led the website project and consulted with Logicbroker’s team on the direction and messaging of the brand evolution, and Logicbroker’s internal team led the design. Drag the handle to compare the homepage before and after.

Logicbroker homepage in August 2025 Logicbroker homepage today August 2025Today
The August 2025 homepage on the left, today’s homepage on the right.
Logicbroker homepage in September 2025, headlined The Agentic Commerce Orchestration Engine
Capture of the Logicbroker homepage, from the hero through its customer stories
Discoverability

Audited for search engines and for AI answer engines

We audited logicbroker.com twice. The search audit scored technical foundations, on-page structure, content architecture, authority and ecosystem presence. The LLM audit scored technical access, extraction-ready structure, authority, citability and llms.txt readiness. Both ended in a tiered action plan and a measurement framework, so the category story can be found by people and by the models they now ask.

Next case studyMoonnoxMarketing built with the Moonnox team, from the first study to Certinia’s acquisition.
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info@oncallcmo.us 610.226.0222